Since the product goal shifted from encouraging purchase to encouraging leads, below are the key areas we strategised on:
- Most first-time investors are unaware regarding the type of property to purchase based on their monthly income.
- Attract leads and questions about the how-tos through the website.
- Provide clear and concise information regarding the crowdfunding system that could easily be understood by rookies.
The solution was to welcome user through a profiling system on the landing page to recommend the most suitable property based on their salary, preferred type and risk averse level. After completing the requirements, users will be presented with a series of properties that match their criteria.
Since property transaction procedures normally take place offline, we provide them with the opportunity to register their interest on their selected property. Since crowdfunding is a foreign concept which is not widely adopted in Indonesia, obviously user will need easy access for personal enquiries which is reflected through the omnipresent ‘Ask Us’ button to easily submit enquiries from anywhere within the site.