S1E2: Pinterest Read My Mind

I was copying a website link intending to save it in one of Pinterest boards. When opening the Pinterest app, I was greeted by this gigantic SAVE THE LINK YOU COPY button which definitely scared me because I was JUST intending to do so, but then, I expected having to go through this user journey:

Open app — Saved (bottom nav) — (+) Button — Save website — and so on and so on

But then, what I COULD do was:

Open app — “Save the Link You Copy” — Pick a board — DONE

 

The simple feature has definitely exceeded my expectation and read my mind because it clearly understands my motivation. Apologies for being hyperbolic over a CTA, but that piece of button is truly something…